Posts tagged research

Readability of online text

A 2005 study looking at the readability of online text found that no single layout was ideal. Faster readers prefer two-column, full-justified text: slower readers benefited from single-column, left-justified.

Google Flu Trends

In this post, I’m going to try to outline a convergence between two separate trains of thoughts. It might get messy, so bear with me. Train one (think of this as the Edgware branch of the Northern Line) is search engine optimisation. One of the areas I’ve been working in a lot recently is search [...]

Rawnet on web usability

I don’t take issue with the broad thrust of Rawnet’s 2008 conversion report, which found that 78% of respondents had been put off companies or services by poor web usability. However, I do take issue with the quote from Adam Smith, their managing director: “companies are losing out on a massive amount of potential business [...]