Fast Company has a piece about a research project which redraws the map of the United States based on the movement of paper currency.

Dirk Brockmann, a theoretical physicist, is the person responsible for it. He thinks that state lines are arbitrary boundaries with no relation to how people actually live and move around, and that we should rethink our representations of how human societies arrange themselves across geographic space.

In one such effort he’s taken data from a website called Where’s George which tracks the movements of dollar bills, and used it to draw a new map of the US whose borders indicate the regions where money tends to circulate. The thicker a blue line, the less likely it is that paper currency will cross it.

Dirk Brockmann’s US map based on the movements of dollar bills

One thing that leaps out at me is the circular region with Chicago at its centre. This region’s boundary starts in the north-east and follows the Appalatians southwards for a bit, flattening out westwards when it meets the Kentucky-Tennessee border, then curving back up to the north as it crosses St Louis. If you used its borders to create a new state – let’s call it “Chicago State” it would eat up parts of nine existing states, including all of Michigan, all of Ohio, and the western half of Pennsylvania.

I like this kind of analysis as it recognises the fluidity of human societies and takes advantage of information that would have been nigh on impossible to obtain a couple of decades ago. Projects like this help us learn more about the real ‘shapes’ of the countries and areas we live in.

• A more detailed description of the research can be found on Dirk Brockmann’s website
• I originally heard about this from an article on Matt Dickenson’s blog, which you should read

A few weeks ago I wrote a post about the design strategy of Apple’s store on Regent Street. I was interested in how, by stripping out money and its visual signifiers, Apple were deliberately creating a space where a direct and emotional connection could form between visitors and the products.

Anyway, here are a few links about the Apple Store that I thought I’d post up here, in case anyone’s interested.

• Bohlin Cywinski Jackson is the firm of architects that has designed Apple stores across the globe. Their approach to the Regent Street store was to “edit distracting elements from the visual field” to create a serene environment in which “Apple’s products gracefully assume center stage”.
• The Atlantic reported in October last year that more than 74.5 million people had visited one of the 317 Apple stores across the world in the preceding quarter, setting a new record for footfall in retail.
• Back in 2009, Social Episodes wrote about the Apple Store customer experience far more extensively than I did, relating it to six “laws” of customer service. I like the story of the Apple staff keeping their cool when, after spending lots of time with a customer complaining about iTunes syncing, they discovered that he didn’t even have it installed on his PC.

So whatever Apple is doing with its retail stores, it’s obviously doing it well.

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