Posts tagged failure
The dregs of e-commerce
Sep 26th
I’m currently carrying out some research into open-source e-commerce platforms. The research is at a pretty early stage and I’m still putting together the list of packages that we’ll then go on to assess in detail. While putting this short-list together I’m visiting quite a lot of ‘showcase’ sites for each package on my long-list. [...]
Brands that suck on Twitter
Aug 13th
Here in the UK, Twitter has yet to seriously catch on although many organisations are attempting to make use of it. But the marketing and communications departments of large US companies are becoming increasingly aware of the need to establish a brand presence in Twitter. The case of Janet, who masqueraded as an ExxonMobil spokesperson [...]
