Some more background reading on the Apple Store

Posted February 3, 2011 in links  |  No Comments so far

A few weeks ago I wrote a post about the design strategy of Apple’s store on Regent Street. I was interested in how, by stripping out money and its visual signifiers, Apple were deliberately creating a space where a direct and emotional connection could form between visitors and the products.

Anyway, here are a few links about the Apple Store that I thought I’d post up here, in case anyone’s interested.

  • Bohlin Cywinski Jackson is the firm of architects that has designed Apple stores across the globe. Their approach to the Regent Street store was to “edit distracting elements from the visual field” to create a serene environment in which “Apple’s products gracefully assume center stage”.
  • The Atlantic reported in October last year that more than 74.5 million people had visited one of the 317 Apple stores across the world in the preceding quarter, setting a new record for footfall in retail.
  • Back in 2009, Social Episodes wrote about the Apple Store customer experience far more extensively than I did, relating it to six “laws” of customer service. I like the story of the Apple staff keeping their cool when, after spending lots of time with a customer complaining about iTunes syncing, they discovered that he didn’t even have it installed on his PC.
  • So whatever Apple is doing with its retail stores, it’s obviously doing it well.

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