Murdoch’s paid-content move

Posted August 7, 2009 in media, strategy  |  No Comments so far

I’m hoping that News International will end up looking back on their move to paid content as a serious blunder. Not because I’m irked at the idea of paying for the Sun or the Times (I don’t read either) or even because I’m a particularly ardent defender of free content. I just dislike News International in general and Rupert Murdoch in particular, and would rather live in a world in which their influence is greatly diminished. I also believe that Rupert Murdoch has a history of serious miscalculation when it comes to the internet and would like to see that belief borne out.

If I’m wrong, it’ll at least be interesting to see what paid-content providers end up doing to differentiate their output from non-charging competitors. We might end up seeing a period of accelerated innovation in digital content as it becomes a product in its own right – as opposed to a vehicle for selling advertising.

But to go back to my original point – I do hope that this all turns out to be a major cock-up on Murdoch’s part.

No comments so far.  Post a comment

RSS feed for comments on this post. TrackBack URL

Leave a comment