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Murdoch’s paid-content move
August 7, 2009 - 11:43 am
Tags: comment, murdoch
Posted in media, strategy | No comments
I’m hoping that News International will end up looking back on their move to paid content as a serious blunder. Not because I’m irked at the idea of paying for the Sun or the Times (I don’t read either) or even because I’m a particularly ardent defender of free content. I just dislike News International [...]
Letter to my MP about Gary McKinnon
July 31, 2009 - 10:40 am
Tags: comment, free gary
Posted in politics | No comments
As a constituent of yours, I’d like to register my disappointment with the decision regarding Gary McKinnon. I and many other voters had hoped that, under Gordon Brown and Barack Obama, the relationship between the US and the UK had progressed from the arguably dark days of the mid-2000s and that sufficient trust now existed [...]
Googlewatch – updated
February 2, 2009 - 2:55 pm
Tags: comment, google
Posted in strategy | No comments
Before Christmas I suggested that Google may have reached its apex during 2008, especially as it had, for the first time, allowed a dubious new feature – SearchWiki – to infiltrate the product that sits at its core – search. And over the weekend, Google spent an hour saying that every site in its index [...]
2008 – the year Google jumped the shark?
December 24, 2008 - 12:29 pm
Tags: comment, google
Posted in strategy | No comments
As the year draws to an end and I retreat home to wrap presents and eat mince pies, I find myself wondering if 2008 will go down as the year in which Google’s fall from grace began. Don’t get me wrong – there’s no way I’m forecasting doom for Google. It’s not Woolworths. But a [...]
The end of Web 2.0?
October 13, 2008 - 1:48 pm
Tags: comment, edits, web 2.0
Posted in social media, strategy | No comments
Even though I’ve been known to use the phrase “Web 2.0″ from time to time, I’ve never really liked the idea very much. It’s useful shorthand for when you’re talking to anyone whose knowledge about the internet is defined largely by current trends and ‘hypes’, but really, what’s ever been new about the idea of [...]
Rawnet on web usability
September 9, 2008 - 9:09 am
Tags: agencies, comment, research
Posted in projects | 2 comments
I don’t take issue with the broad thrust of Rawnet’s 2008 conversion report, which found that 78% of respondents had been put off companies or services by poor web usability. However, I do take issue with the quote from Adam Smith, their managing director: “companies are losing out on a massive amount of potential business [...]
Missing the point of social media
I’ve just been reading an article on Netimperative (What’s the future of search?) which features the following quote:
This statement suggests that if a company’s customers are unhappy with its products or services the best thing to do is to spend money on social media PR. But doesn’t this miss the point somewhat?
I’d suggest an alternative method for companies whose customers dislike their products and services: “improve your products and services”. If you do that, the conversations your customers have about you online will take a turn for the better.
That’s not to say that companies shouldn’t take part in these conversations. I just think that approaching social media as another PR channel is missing the point of that medium.