I used to call this the “new media around” but nowadays I prefer the label “nu-business around”, coined by Max Duley:
“They’re calling this public health but it’s just a glorified advertisement for big business. This is a government that doesn’t take its responsibility around public health seriously.” (emphasis mine)
That’s Diane Abbott talking about the government’s Change 4 Life public health campaign. What’s wrong with saying “responsibility for public health”? This ‘around’ thing isn’t going away any time soon.