I promise I’ll stop posting links to these one day. Anyway, this is from a series of Superbowl-related interactive visualisations produced by the New York Times:

Unlike the visualisation of #inauguration posts I linked to recently, this isn’t based on hash tags but instead uses moving tag clouds to illustrate the volume of Twitter posts on various subjects during the Super Bowl.

Examples include “Cardinals vs Steelers” (I know the Steelers are from Pittsburgh but from this animation I’d guess the Cardinals are from… Las Vegas? San Diego?), “talking about ads” (it’s vaguely depressing to see how much conversation the ads inspire) and player names (a guy called Fitzgerald obviously does something notable in the fourth quarter).

This is maybe the most effective use of Twitter data I’ve seen so far, as it is centred around a single event but tracks various subjects of conversation related to that event. A far simpler and less interesting animation would have simply flagged every post with the hash tag #superbowl.